Our Purpose & Philosophy
Our purpose, vision, mission, values, and philosophy serve as the living framework for all that we do here at Leaf & Limb.
Our Purpose:
We care for trees because we love our planet.
Our Vision:
Increase the health and population of trees to overcome pressing environmental issues and restore the balance of life on Earth.
Our Mission:
We preserve, plant, and promote trees in a manner that maximizes positive benefits for members of all ecosystems.
Our Values:
- We are safe at all times
- We do the right thing
- We thirst for knowledge
- We share our knowledge
- We show that we care
- We exceed expectations
Our Philosophy:
Close your eyes.
What are your favorite memories from being in Nature?
Clear skies and colorful leaves on a perfect fall day? The excitement of an approaching thunderstorm in August? Perhaps you have felt the satisfaction of digging into dark soil to plant flowers? Or a peaceful walk in the woods after a stressful day?
Do you have memories of sitting under an old, magnificent tree simply to ponder and appreciate?
Now open your eyes.
Each minute, we cut down nearly 30 soccer field’s worth of trees. Every year, billions of tons of our topsoil are being sterilized and sent to settle at the bottom of the ocean. Our water sources are dwindling, quietly being purchased by opportunistic organizations. We can survive without oil. But clean water?
We are losing biodiversity on a scale measured in terms of extinction, clean air is becoming a privilege for the few, and we are filling our atmosphere with oxidized carbon.
Nature has produced complex, beautiful systems over millions of years, including us. But things are shifting in a relatively short amount of time. What can we do to overcome these issues and help restore Nature?
The answer is simple. Let’s do what Nature does.
Let’s grow lots and lots of healthy trees. They help create stores of clean drinking water, healthy soil in which we can grow food, vibrant ecosystems that house incredible biodiversity, clean air, and they help regulate the levels of carbon in our atmosphere.
Trees are one of Nature’s most powerful tools for creating a healthy planet.
While we are at it, let’s also care for our soil, ditch the chemicals and fertilizers, promote healthy ecosystems, and do everything we can to mimic what Nature does to make our home hospitable for all life.
Our greatest strength – our very existence – is borne from incredible and massive planetary diversity.
We are all rooted in shared resources. Our futures are tied together. There is strength in unity. Helping one helps all. The opposite is also true. By achieving good for all life and being stewards of our resources, we attain a brighter future.
Nature provides us with the solutions we need. Our role is to foster and promote these natural systems.
Healthy trees in abundance create happy people and a vibrant planet. Please join us on this journey.