Our Purpose & Philosophy

Our purpose, vision, mission, values, and philosophy serve as the living framework for all that we do here at Leaf & Limb.

Our Purpose:

We care for trees because we love our planet.

Our Vision:

Increase the health and population of trees to overcome pressing environmental issues and restore the balance of life on Earth.

Our Mission:

We preserve, plant, and promote trees in a manner that maximizes positive benefits for members of all ecosystems.

Our Values:

  • We are safe at all times
  • We do the right thing
  • We thirst for knowledge
  • We share our knowledge
  • We show that we care
  • We exceed expectations

Our Philosophy:

Close your eyes.

What are your favorite memories from being in Nature?

Clear skies and colorful leaves on a perfect fall day? The excitement of an approaching thunderstorm in August? Perhaps you have felt the satisfaction of digging into dark soil to plant flowers? Or a peaceful walk in the woods after a stressful day?

Do you have memories of sitting under an old, magnificent tree simply to ponder and appreciate?

Now open your eyes.

Each minute, we cut down nearly 30 soccer field’s worth of trees. Every year, billions of tons of our topsoil are being sterilized and sent to settle at the bottom of the ocean. Our water sources are dwindling, quietly being purchased by opportunistic organizations. We can survive without oil. But clean water?

We are losing biodiversity on a scale measured in terms of extinction, clean air is becoming a privilege for the few, and we are filling our atmosphere with oxidized carbon.

Nature has produced complex, beautiful systems over millions of years, including us. But things are shifting in a relatively short amount of time. What can we do to overcome these issues and help restore Nature?


The answer is simple. Let’s do what Nature does.

Let’s grow lots and lots of healthy trees. They help create stores of clean drinking water, healthy soil in which we can grow food, vibrant ecosystems that house incredible biodiversity, clean air, and they help regulate the levels of carbon in our atmosphere.

Trees are one of Nature’s most powerful tools for creating a healthy planet.

While we are at it, let’s also care for our soil, ditch the chemicals and fertilizers, promote healthy ecosystems, and do everything we can to mimic what Nature does to make our home hospitable for all life.

Our greatest strength – our very existence – is borne from incredible and massive planetary diversity.

We are all rooted in shared resources. Our futures are tied together. There is strength in unity. Helping one helps all. The opposite is also true. By achieving good for all life and being stewards of our resources, we attain a brighter future.


Nature provides us with the solutions we need. Our role is to foster and promote these natural systems.

Healthy trees in abundance create happy people and a vibrant planet. Please join us on this journey.

Articles & Events

Measure What Matters
Video | Wood Chips: The Secret Ingredient to Healthy Trees
Top 10 Reasons to Choose Wood Chips Over Other Types of Mulch
Healthy Eating Plate for Trees
Video | Welcome to Project Pando
Video | Are Your Trees Safe? Prune to Make them Stronger.
Are Your Trees Safe? Prune to Make Them Stronger.
How to Select a Safe Branch for a Tree Swing
Your Dirt is Hungry
Video | Soil is Alive
Recipe: Savory Soil Casserole
How Trees Can Save Earth & What We Can Do to Help
Earth Day Bingo
Video | How Trees Can Save the Earth
Spring Tree Care Checklist
Spring Scavenger Hunt
Don't Make a Deadly Mistake: Top 10 Questions to Consider Before Pruning
Video | Planning to Prune? Use this simple framework and avoid deadly mistakes.
Video | Rooted by Our Purpose: A New Direction at Leaf & Limb
Why Dead Wood is Good Wood
Video | Want more birds in your backyard? Plant these native trees.
Best Native Trees for Butterflies
Fall & Winter Tree Care Checklist
Video | Fall Tree Care Checklist: Leave your Leaves, Plant New Trees, and Other Important Tasks
Top 10 Most Surprising Benefits of Trees
How I Learned to Love to My Trees
Video | Trees are Critical to Our Future
Think Your Tree is Dead? Look a Little Closer
How to Spot a Dead or Dying Tree
Video | How to Spot the Warning Signs: Dead, Dying or Hazardous Trees
Right Tree, Right Place: What to Plant and Where to Plant it
Video | How To: Choosing the Right Tree for Any Location
Our Favorite Tree Recommendations for Tricky Areas
Using Fertilizer? Think Twice Before You Do.
The #1 Reason Most Soil Tests Don't Work
Friend or Foe: When to Take Action Against Pests
The Insect Apocalypse is Here. How Can You Help?
16 Fascinating Facts About Fungi
Mycorrhizal Fungi: The Unsung Heroes of Tree Care
Case Study: Watch How Soil Improvement Turned this Tree from Sickly to Stately
From Dead Dirt to Healthy Soil in 7 Simple Steps
6 Pruning Mistakes to Avoid
How to Install and Enjoy Your Rain Gauge
Help Save the Monarch Butterflies!
4 Fascinating Facts About Mistletoe
Proper Care for Newly Planted Trees
8 Ways to Accidentally Kill Your Tree When Planting
Drop that Rake! Why Leaving the Leaves is Vital to Your Plant's Health
Save Time This Fall: Leave Your Leaves
Video | How To: The Fundamentals Of Watering
Video | The Fundamentals of Mulch: Proper Care, Installation, and Selection
Too Many Choices: Which Mulch or Weed Barrier Should I Choose?
When Good Mulch Goes Bad
How To: The Fundamentals of Mulch Installation
Five Ways to Spot a Thirsty Tree or Shrub
Soaker Hoses, Irrigation Systems, and Treegators, Oh My!
Drought Resistant Trees
How To: The Fundamentals of Watering
The Joy of Planting Native Trees in Durham, North Carolina
Brightening Up Neighborhoods Across Durham
Changing lives one seed at a time in Durham
Soil Decompaction - An Essential for Good Tree Health
Emerald Ash Borer is in NC!
Cabling & Bracing - Options for Making Your Tree Safer
Tree Care for Crape Myrtles
How to Prevent Tree Damage
Help! My Tree Has a Disease!
Dragon’s Blood Tree
Deep Root Fertilization: Myths & The Truth
The Dangerous Truth About Ghost Insurance Policies
Happy Trees Begin With Proper Planting
Trees & Shrubs Need Check-Ups Too!
How To Protect Your Trees from a Lightning Strike
Mulching: A Cheap, Easy Way to Increase the Health of Your Trees!
Crape Myrtles: A Tale of Love, Murder, and Proper Pruning
The World's Oldest Trees
Help! Insects are Attacking my Trees & Shrubs!
Tree Care: Save Money and Increase Your Property Value
Root Collar Excavation is Critical to Your Tree's Survival!
Tree Risk Assessment: The Key to Safer Trees & Peace of Mind!
10 Tips on How to Choose the Right Tree Service and Avoid Scams
Happy Trees Grow From Healthy Soil
TCIA Accreditation: Empowering You With Confidence
What is Tree Care?
Mulch Volcanoes: the Mt. St. Helens of Tree Problems
Trees Need a Thriving Soil Food Web
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