Our Purpose & Philosophy

Our purpose, vision, mission, values, and philosophy serve as the living framework for all that we do here at Leaf & Limb.

Our Purpose:

We care for trees because we love our planet.

Our Vision:

Increase the health and population of trees to help address pressing environmental issues and restore the balance of life on Earth.

Our Mission:

We preserve, plant, and promote trees in a manner that attempts to maximize positive benefits for members of all ecosystems.

Our Values:

  • We are safe at all times
  • We do the right thing
  • We thirst for knowledge
  • We share our knowledge
  • We show that we care
  • We exceed expectations

Our Philosophy:

Close your eyes.

What are your favorite memories from being outside?

Clear skies and colorful leaves on a perfect fall day? The excitement of an approaching thunderstorm in August? Perhaps you have felt the satisfaction of digging into dark soil to plant flowers? Or a peaceful walk in the woods after a stressful day?

Do you have memories of sitting under an old, magnificent tree simply to ponder and appreciate?

Now open your eyes.

Each minute, we cut down nearly 30 football field’s worth of trees. Every year, we denude, degrade, and erode billions of tons of topsoil through our deforestation, agricultural, and development practices. We are depleting our clean water sources. We can survive without oil. But clean water?

We are causing the destruction of non-human life - birds, butterflies, tigers, tapirs, fish, fungi, and everything in between - at an unprecedented speed. We have directly or indirectly killed nearly half of all life on this planet over the past 50 years. Clean air is becoming a privilege for the few. We are loading our atmosphere with CO2, which is leading to rapid, unpredictable, and catastrophic changes to our only home.

Earth has produced complex, beautiful systems over millions of years, including us. But we are radically changing and dismantling them in a short amount of time. What can we do to help reverse these issues and restore the health of our planet?

One answer is simple: let’s work with natural systems instead of against them.

Let’s help grow lots and lots of healthy trees. They help create stores of clean drinking water, healthy soil in which we can grow food, vibrant ecosystems that house and feed an incredible diversity life, clean air, and they help regulate the levels of carbon in our atmosphere.

Trees are one of Earth’s most powerful tools for creating a healthy planet.

While we are at it, let’s also care for our soil, ditch the chemicals and fertilizers, and get rid of grass in exchange for prairies and trees. Let's do everything we can to work with natural systems to promote healthy ecosystems where an abundance of diverse life flourishes.

Our greatest strength – our very existence – is borne from incredible and massive planetary diversity.

We are all rooted in shared resources. Our futures are tied together. There is strength in unity. Helping one helps all. The opposite is also true. By achieving good for all life and being stewards of our resources, we attain a brighter future.

Earth provides us with the solutions we need.

Our role is to foster and promote these natural solutions. Sometimes it is also our role to simply step aside to make room for life to do what it does best - create more life. Healthy native trees in abundance help create happy people and a more vibrant planet. Please join us on this journey.

Articles & Events

How to Perform Structural Pruning
Video | How to Perform Structural Pruning
Video | How to Perform the 3-Cut Pruning Method
How to Properly Prune Using the 3-Cut Method and The Reduction Cut
April 2024 Treecologist Tribune
Video | Learn How to Save Time and Help Heal Earth in Our New Book
Setting the Stage—A Conversation About Why Change is Necessary
Tree Root Structure
January 2024 Treecologist Tribune
Point of View: 2023 Year in Review at Leaf & Limb
November 2023 Treecologist Tribune
Bats are the Best (and, Unfortunately, They're Endangered)
October 2023 Treecologist Tribune
Video | The Story of A Seed
September 2023 Treecologist Tribune
Video | Meadows, Thickets, and Pocket Forests: Going Beyond the Traditional Landscaping Model
Strength in Numbers: The Basics of a Pocket Forest
Wondering How to Get Rid of Crape Myrtle Bark Scale?
August 2023 Treecologist Tribune
Video | From Seeds to Serenity: The Piedmont Prairie Process
10 Native Flowers and Grasses to Plant in a Central North Carolina Piedmont Prairie
July 2023 Treecologist Tribune
Video | Tree Roots Don't Break Pipes
Do Roots Cause Damage? Debunking 3 Common Myths About Tree Roots
Stop Blaming Tree Roots: 5 Ways to Proactively Prevent Property Damage
June 2023 Treecologist Tribune
10 Native Shrubs to Plant in Central North Carolina
Video | How to Manage Invasive Plants
Managing Invasive Plants
May 2023 Treecologist Tribune
Video | Earth Day is Every Day
Plants Make the Planet Go Round
Spring Scavenger Hunt
March Treecologist Tribune
We Are Safe At All Times: Our Approach to Tree-Climbing Safety
Video | Climbing with Archie: How to Climb a Tree Like an Arborist
Video | Day in the Life
February Treecologist Tribune
Why I Recommend Herbicide for Some Ecological Restoration Projects
Point of View: Behind the Scenes at Leaf & Limb
Video | How Hand Pruning Your Shrubs is Faster, Cheaper, and Healthier than using a Hedge Trimmer!
Checklist: Tools and Supplies for Hand Pruning Your Shrubs
Still Using Hedge Trimmers? Hand Pruning is Better for Your Shrubs
January 2023 Treecologist Tribune
Sapling Stories: Bald Cypress
October 2022 Treecologist Tribune
Friend or Foe? Snakes (Yes, Even Copperheads) Are Important to Our Ecosystem.
Project Pando Needs Your Help! How to Collect Native Tree Seeds
Project Pando: Community Seed Collection
Video | Piedmont Prairies: An Alternative to Grass and Lawns Where Beauty and Life Thrive!
August 2022 Treecologist Tribune
Planting a Piedmont Prairie Helped Change the Way I See the World
Piedmont Prairies: The Process & What to Expect
Video | How to Structurally Prune a Tree for Strength
[Case Study] Before and After: Structural Pruning on an Oak Tree
Video | How to Spot a Dead or Dying Tree
Video | Bigger is Not Always Better! Planting Small Can Lead to Big Benefits.
Bigger is Not Better! 3 Reasons Why You Should Plant Trees When They are Smaller
Video | How Invasives Harm Our Local Ecosystem (And the ONE Thing You Can Do to Help)
How Invasive Trees and Shrubs Harm Our Local Ecosystem and One Way You Can Reverse That Damage
10 Invasive Plants to Watch Out for in Central North Carolina
Spring Scavenger Hunt
Fascinators and Flagella: How to Host a Tea Party for Soil Microbes
Compost Tea Makes Soil Healthy and Trees Happy
Video | Tea for Your Trees
Video | Mulch Volcanoes: Deceptively Deadly
Are Mulch Volcanoes Threatening The Trees in Your Neighborhood?
Sapling Stories: Beryl's Beauties
Video | Sheep, Seeds, and Swales: An Update from Project Pando
6 Reasons Why Planting A Native Tree Benefits the Environment and Our Local Ecosystem
Video | Drop That Rake: Save Time and Money by Leaving Your Leaves
Project Pando: Native Seed Drive 2021
Video | How to Plant a Tree: The Definitive Guide to Proper Planting
10 Simple Steps to a Perfectly Planted Tree or Shrub
Video | 3 Ways City Life Stresses Trees (And What You Can Do to Help)
Why is Tree Care Important? Outside of the Forest, Trees Face Unique Challenges.
Emerald Ash Borers are Killing Trees. A Simple Treatment Can Stop Them.
Business Conservationist of the Year
Video | Did you Know? The Secret to Fertilizing your Trees and Shrubs Without Using Chemicals.
Chemical Fertilizers: 3 Surprising Myths and Why You Should Choose Organic Matter Instead
4 Options for Fertilizing Trees and Shrubs the Cheap, Easy, and Healthy Way
Video | 4 Fundamentals of Tree Care
Not Sure How to Care for your Trees? 4 Simple Steps to Happy, Healthy Trees
[Parody] Video | Introducing Timber: the Only Dating App for Trees
Video | Introducing Archie the Arborist: 5 Amazing Tree Facts
We Show That We Care: The History of Project Pando
How to Spot a Pine Borer Infestation
Video | How to Plant a Tree: 5 Questions to Ask Before You Pick Up a Shovel
Drop that shovel! 5 Questions to Ask Before Planting
10 Native Trees to Plant in Central North Carolina
Holiday Gift Guide for That Special Tree in Your Life
Measure What Matters - We are B Corp Certified!
Video | Wood Chips: The Secret Ingredient to Healthy Trees
Top 10 Reasons to Choose Wood Chips Over Other Types of Mulch
Healthy Eating Plate for Trees
Video | Welcome to Project Pando
Video | Structure is Strength - How to Make your Trees More Safe Using Pruning.
Are Your Trees Safe? Prune to Make Them Stronger.
How to Select a Safe Branch for a Tree Swing
Your Dirt is Hungry
Video | Soil is Alive
Recipe: Savory Soil Casserole
How Trees Can Heal Earth & What We Can Do to Help
Earth Day Bingo
Video | How Trees Can Save the Earth
Spring Tree Care Checklist
Spring Scavenger Hunt
Don't Make a Deadly Mistake: Top 10 Questions to Consider Before Pruning
Video | Planning to Prune? Use this simple framework and avoid deadly mistakes.
Video | Rooted by Our Purpose: A New Direction at Leaf & Limb
Why Dead Wood is Good Wood
Video | Want More Birds in your Backyard? Plant These Native Trees.
Best Native Trees for Butterflies
Fall & Winter Tree Care Checklist
Video | Fall Tree Care Checklist: Leave your Leaves, Plant New Trees, and Other Important Tasks
Top 10 Most Surprising Benefits of Trees
How I Learned to Love My Trees
Video | Trees are Critical to Our Future
Think Your Tree is Dead? Look a Little Closer
How to Spot a Dead or Dying Tree
Video | How to Spot the Warning Signs: Dead, Dying or Hazardous Trees
Right Tree, Right Place: What to Plant and Where to Plant it
Video | How To: Choosing the Right Tree for Any Location
Our Favorite Tree Recommendations for Tricky Areas
Using Fertilizer? Think Twice Before You Do.
The #1 Reason Most Soil Tests Don't Work
Friend or Foe: When to Take Action Against Pests
The Insect Apocalypse is Here. How Can You Help?
16 Fascinating Facts About Fungi
Mycorrhizal Fungi: The Unsung Heroes of Tree Care
Case Study: Watch How Soil Improvement Turned this Tree from Sickly to Stately
From Dead Dirt to Healthy Soil in 7 Simple Steps
6 Pruning Mistakes to Avoid
How to Install and Enjoy Your Rain Gauge
Help Save the Monarch Butterflies!
4 Fascinating Facts About Mistletoe
Proper Care for Newly Planted Trees
8 Ways to Accidentally Kill Your Tree When Planting
Drop that Rake! Why Leaving the Leaves is Vital to Your Trees' Health
Save Time This Fall: Leave Your Leaves
Video | How To: The Fundamentals Of Watering
Video | The Fundamentals of Mulch: Proper Care, Installation, and Selection
Too Many Choices: Which Mulch or Weed Barrier Should I Choose?
When Good Mulch Goes Bad
How To: The Fundamentals of Mulch Installation
Five Ways to Spot a Thirsty Tree or Shrub
Soaker Hoses, Irrigation Systems, and Treegators, Oh My!
Drought Resistant Trees
How To: The Fundamentals of Watering
The Joy of Planting Native Trees in Durham, North Carolina
Brightening Up Neighborhoods Across Durham
Changing lives one seed at a time in Durham
Soil Decompaction - An Essential for Good Tree Health
Emerald Ash Borer is in NC!
Cabling & Bracing - Options for Making Your Tree Safer
Tree Care for Crape Myrtles
How to Prevent Tree Damage
Help! My Tree Has a Disease!
Dragon’s Blood Tree
Deep Root Fertilization: Myths & The Truth
The Dangerous Truth About Ghost Insurance Policies
Happy Trees Begin With Proper Planting
Trees & Shrubs Need Check-Ups Too!
How To Protect Your Trees from a Lightning Strike
Mulching: A Cheap, Easy Way to Increase the Health of Your Trees!
Crape Myrtles: A Tale of Love, Murder, and Proper Pruning
The World's Oldest Trees
Help! Insects are Attacking my Trees & Shrubs!
Tree Care: Save Money and Increase Your Property Value
Root Collar Excavation is Critical to Your Tree's Survival!
Tree Risk Assessment: The Key to Safer Trees & Peace of Mind!
10 Tips on How to Choose the Right Tree Service and Avoid Scams
Happy Trees Grow From Healthy Soil
TCIA Accreditation: Empowering You With Confidence
What is Tree Care?
Mulch Volcanoes: the Mt. St. Helens of Tree Problems
Trees Need a Thriving Soil Food Web
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